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The inside story of Liverpool's kit deal battle with New Balance and what Nike future could look like - Liverpool Echo
![Liverpool will wave goodbye to New Balance on high note as Nike kit ushers in dawning of new era - Liverpool.com Liverpool will wave goodbye to New Balance on high note as Nike kit ushers in dawning of new era - Liverpool.com](https://i2-prod.liverpool.com/incoming/article18189678.ece/ALTERNATES/s1200c/0_GettyImages-1196098157.jpg)
Liverpool will wave goodbye to New Balance on high note as Nike kit ushers in dawning of new era - Liverpool.com
![Liverpool involved in bitter kit battle as Nike agree record £80m-a-season deal that beats Man Utd's but New Balance want to match it – The Sun | The Sun Liverpool involved in bitter kit battle as Nike agree record £80m-a-season deal that beats Man Utd's but New Balance want to match it – The Sun | The Sun](https://www.thesun.co.uk/wp-content/uploads/2019/09/NINTCHDBPICT000524273503-e1569313793276.jpg?crop=331px%2C123px%2C946px%2C631px&resize=1920%2C1440)
Liverpool involved in bitter kit battle as Nike agree record £80m-a-season deal that beats Man Utd's but New Balance want to match it – The Sun | The Sun
![Liverpool will finish 2019/20 season wearing New Balance kit after agreement to delay Nike contract is made Liverpool will finish 2019/20 season wearing New Balance kit after agreement to delay Nike contract is made](https://talksport.com/wp-content/uploads/sites/5/2020/05/NINTCHDBPICT000584331892.jpg?strip=all&quality=100&w=1920&h=1080&crop=1)
Liverpool will finish 2019/20 season wearing New Balance kit after agreement to delay Nike contract is made
Liverpool FC - Liverpool FC can today announce Dejan Lovren has signed a new long-term contract with the club. More: http://lfc.tv/AGMZ | Facebook
![Liverpool agree new Nike kit deal... but it's £15m less than current New Balance contract – and Drake could help promote the club Liverpool agree new Nike kit deal... but it's £15m less than current New Balance contract – and Drake could help promote the club](https://talksport.com/wp-content/uploads/sites/5/2019/07/LIVERPOOL-KIT3.jpeg?strip=all&w=960&quality=40)
Liverpool agree new Nike kit deal... but it's £15m less than current New Balance contract – and Drake could help promote the club
![Liverpool announce record-breaking £300m kit deal with New Balance from next season | Daily Mail Online Liverpool announce record-breaking £300m kit deal with New Balance from next season | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2015/02/05/2557C7B000000578-2940817-The_current_Liverpool_kit_supplier_is_Warrior-m-4_1423134873997.jpg)
Liverpool announce record-breaking £300m kit deal with New Balance from next season | Daily Mail Online
![Liverpool: New Balance 2020/21 kits leaked - but never to be released due to Nike deal | The Independent | The Independent Liverpool: New Balance 2020/21 kits leaked - but never to be released due to Nike deal | The Independent | The Independent](https://cdn.jwplayer.com/v2/media/BgoChcGE/poster.jpg?width=720)